I’m not a morning person. Until I’ve had my third cup of coffee it’s normally best to leave me well alone. I’m surly, my eyes are not yet fully open, and I’m liable to spill something all over you.
But this morning over breakfast, I was suddenly jolted into wakefulness by the sight of this on the table.
OK – you might think this is a normal German carton of milk. But look closer….
There are new developments with this milk. It is designed to keep fresh for longer (always a plus) … and it has an unverfälschter Geschmack – which even in my early morning pre-coffee dozy state, I can just about translate as “flavour not faked”.
Now, call me an old cynic, but is the manufacturer telling me that the new development with my milk is that they’re no longer faking the flavour? What was I drinking in my coffee before? Whitewash? Milk-flavoured chalk?
From now on I’m going to take a much closer look at the labels on all my breakfast foods.
What do you reckon is in this one! Moose balls?