The ultimate slogan fail?

This week a radical Islamic group, the Salafisten, are handing out free copies of the Koran translated into German on the streets of German cities. From their publicity poster, I suspect they are not targeting English speakers though.

Lies! in German means read!   Expat Brits probably won’t be tempted….


Filed under About Germany, books, Life in Germany

4 responses to “The ultimate slogan fail?

  1. I saw it and thought the exact same thing!

  2. teufelsbrueck

    I saw a similar photo in Welt Kompakt last week:

    It’s clear that whoever developed this campaign wasn’t thinking internationally…

  3. Christiane

    Why on earth should this be an international campaign?? It was (is?) done in Germany, on the streets of Germany as you mentioned yourself. Big guess who’s the target group!

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